Both apps save recipes from Instagram and TikTok and turn them into a shopping list. The difference is what happens next: Mello hands that list to your supermarket, and works the macros out per ingredient against USDA data rather than estimating them.
| Feature | Mello | Flavorish |
|---|---|---|
| Import from Instagram & TikTok | ||
| Import from any food blog or chef's site | ||
| Merge recipes into one shopping listBoth group the finished list by supermarket aisle. | ||
| Order the groceries from the listFlavorish's site advertises list building and sharing, not retailer checkout. | Careem Quik (UAE), Sainsbury's (UK) | |
| Macros verified against USDA dataFlavorish states an instant nutritional breakdown; its method is not published. | Per ingredient, over 1,600 dishes | Nutritional breakdown |
| Native iOS & Android appsMello is a web app you can install to your home screen. Flavorish ships in both app stores. | ||
| Import from photos of handwritten cards | ||
| Browse a public catalogue of dishes | 2,000+ dishes, 60+ cuisines | |
| Free tier |
Flavorish details taken from their own published marketing on 26 August 2026. Products change - check their site before deciding.
It hands the finished shopping list to a supermarket. Mello exports to Careem Quik in the UAE and Sainsbury's in the UK, so a week of recipes becomes a delivery rather than a list you shop yourself. It also computes macros per ingredient against USDA FoodData Central rather than presenting a single figure.
It ships native iOS and Android apps, and it imports recipes from photographs of handwritten cards and cookbook pages. Mello is a web app you can install to your home screen, and imports from links rather than images.
There is no direct import from Flavorish. Any recipe with a public link - an Instagram post, a TikTok, a blog page - can be pasted into Mello and it will read the ingredients and steps out of it.
No. Planning and shopping are free, and the free plan includes 10 recipe imports. Pro raises that to 100 a month and adds AI recipe edits and macros on every dish.