Saw a recipe reel you want to actually cook? Paste the Instagram link into Mello and it reads the video and caption, pulls out the ingredients and method, and hands you a clean recipe you can scale, plan and shop - no pausing, scrubbing or screenshotting.
On the reel or post, tap Share → Copy link. Reels, feed posts and IGTV all work.
Drop the link into Import. Mello reads the video and the caption together, so it catches ingredients the caption leaves out and quantities the video skips.
You get a structured recipe with an ingredient list. Save it, add it to your week, or turn the ingredients into a single grocery order.
A Instagram clip becomes a recipe, a week, and an order.
Real imports on Mello - tap through to the full ingredients and method.

🇬🇷 Greek · 25 min

🇮🇳 South Indian (India) · 45 min

🇮🇳 South Indian · 35 min

🍽️ Polish · 35 min
Copy the link to any recipe reel or post (Share → Copy link), open Mello, go to Import, and paste it. Mello reads the video and caption and returns a structured recipe in a few seconds.
Yes - reels, feed posts and IGTV. Mello reads the video frames and the caption together, so it works even when the caption alone is vague.
Yes. You can import recipes from Instagram on Mello's free plan.
Mello analyses the video itself, not just the caption, so it still reconstructs the ingredients and steps when the caption is short or missing them.
Yes - that's the point. Once a recipe is in Mello you can add it to your weekly plan and turn a whole week of meals into one grocery order.
Paste a link, get a recipe, and turn a week of meals into one shopping order. Free to start.
Get Mello free